Ida Applebroog
Whitney Museum of American Art, 1978, Unframed

During the 1970s the Whitney Museum’s Film and Video Department initiated the New American Filmmakers Series, presenting independent film by the emerging generation of experimental filmmakers. In 1978 the program included screenings by James Benning, Walter Gutman, and Ida Applebroog, for whose exhibition this poster was printed. Among the films shown was the premiere of ‘It’s No Use Alberto’ (1978), one of Applebroog’s earlier experiments with the film medium, which derived stylistically from her background in illustration, graphic design, advertising and book-making. Here translated into cinema, Applebroog’s two-dimensional shadow-puppets of a man and a woman enact domestic scenes that evolve into abstract explorations of male and female relationships. Ida Applebroog (b. 1929, Bronx, New York) is a painter, filmmaker and sculptor, who came to prominence during the 1970s for works that explore gender, sexual identity, violence and politics. She lives and works in New York. First printing Stamped verso with opening details 21 × 15 inches framed
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